Who we are?

Our foundation is built on strong in-house brands such as Moxxi, Moxxi Sun, Visibilia TITAN, and Masao — each with its own clear design identity and customer base. In 2014, the successful and stylish Betty Barclay Eyewear collection was added, targeting the modern, fashion-conscious woman. 2018 marked an exciting expansion of our portfolio with the addition of two unique brands: Free Land – Barcelona Art Design, bringing expressive creativity and Mediterranean flair; and LITHE Eyewear, a lightweight, innovative, and patented concept that set new standards in flexibility and lightness. A completely new product segment was opened.
 
With more than 30 years of experience, we have established a solid position in the market — and continue to grow. Our success is built on long-term partnerships with designers and fashion specialists, a deep understanding of the market, and the consistent alignment of our products with customer needs. This creates collections with clear identity, emotional appeal, and strong market relevance.
 
We back our products with high saleability, reliable delivery, and excellent service — both in the field and from our office team. Marketing support and service development are continuous priorities, just like our commitment to quality, fair pricing, and customer satisfaction.
 
In 2025, we proudly enter a new chapter: the launch of the KAPPA eyewear and sunwear collections — an exciting challenge and an opportunity we embrace with enthusiasm and passion.

Ralf Kmoch

Chief Executive Officer

„I like glasses, I like trends – always checking which way the marketing wind is blowing – even after more than 30 years’ experience in optics, I have retained the same curiosity about change and enjoyment of company organisation.“

Sandra Mangold

Product Designer

“I love developing new shapes and enhancing them with contemporary color concepts. Continuously improving and refining the quality of our products is what drives me.”

Jürgen Herter

Financial Officer

At home in the world of numbers. As a persistent runner, a reliable and precise mind – and as head of the Finance and Personnel department, he is an important component of our internal and external operations.

„I am always at your service!“

Anna Casper

Product Designer

“For me, designing eyeglasses is an exciting journey – from the first sketch to the finished model. It’s inspiring to work in a team that values my ideas and motivates me to create designs that are both innovative and wearable.”

Ralph Riedel

IT Manager

„Effectively analysing EDP tasks, adapting everyday challenges to our system, looking for solutions and clearing up tricky questions – these are my daily challenges.“

Jasmin Walter

Product Designer

„For 10 years, I have been designing eyeglasses with a love for detail, perfectly combining function and style.

My passion for design inspires me to constantly find creative solutions.„

Gudrun Spliethoff

Head of service team

„As head of the service department, I am always able to find special solutions for special challenges.“

Over 25 years’ service experience at Visibilia speak for themselves.

Maria Fernandez

Managing Director Spain

„The Market and the daily related challenges, the search for solutions for our customers are part of my DNA. New collections, design developments und the steady contact with customers are still surprising and motivating me every day!“

Ofri Tamim

Graphic and Advertising

“The freedom to create unique experiences, for our brands to stand out, is what makes me love working at Visibilia. Every day is an opportunity to learn, create something new, and make our clients as satisfied and excited as we are.”

Our clients

Optik Deubner Bad Langensalza

We have been working with VISIBILIA for about 30 years and are still very satisfied. The price-performance ratio is right, and customer requests are taken into account. Repairs and occasional complaints are handled quickly and without hassle. The field service is also excellent. For many years, we had a very pleasant sales representative who retired due to age. His successor is just as kind and friendly. We look forward to continuing our good and long-lasting collaboration with VISIBILIA.

Augenoptik Helga Rastig Wilsdruff

Visibilia – we have been customers for many years. The comprehensive product range, the excellent support from the field service, and the smooth collaboration are consistently convincing arguments. Whether for price-conscious customers or those with a keen sense of fashion, Visibilia always offers a suitable selection! We always look forward to shopping with Philipp Lauterbach and hope for many more years of successful cooperation.”

Kruse Optik Höxter

As a small, independent optician, we especially value partners like Visibilia: grounded, forward-thinking, and with a clear focus on smart, measured decisions. The collaboration is defined by genuine partnership—focused on the end customer, the eyewear wearer, as well as on the needs of the specialist trade. The support from the team is always competent, calm, and solution-oriented—whether in service, by phone, or via email. This kind of reliability and quality in cooperation is becoming increasingly rare. Visibilia stands for consistency, quality, and true partnership—exactly what the market urgently needs today.

Optik Petermandl G&K GmbH Steyr, Austria

We are very satisfied with both the field service and the internal team at Visibilia. Another highlight is the online shop, which is very clearly structured. When it comes to spare part requests, all employees are very committed and always strive to find excellent solutions. In particular, our new sales representative Maria Jonke is highly competent, dedicated, and always has an open ear for our concerns.

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